BBC ICECREAM EU Program Description In April 2003, Pharrell Williams, the 10-time Grammy Winning producer, singer and fashion designer met with iconic streetwear mogul NIGO who lent him his studio for a recording session and they directly bonded over music. After discussing the concept for a new brand, the duo met with globally renowned graphic designer SK8THING at a club, where he showed them three logos that he had just conceived. An idea was born, Williams and NIGO using the drawings as the now-iconic logo to launch their fashion brand BILLIONAIRE BOYS CLUB. The launch of ICECREAM came two years later. Initially conceived as a sneaker collection to compliment Billionaire Boys Club, it quickly became a stand-alone brand with an apparel and accessories collection fuelled by SK8THING’s designs. With the sneakers originally made for skaters, the fits were quickly adopted by the skate community Pharrell had always been a part of growing up. BBC/ICECREAM has been synonymous as a single entity, but the two can exists as single entities globally recognised whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. BBC ICECREAM EU is the premium tier of BBCICECREAM Universe. The label has kept the original flavours from its origins, blending streetwear and luxury in a way that it stays aspirational, inspiring and at the centre of the culture. BILLIONAIRE BOYS CLUB and ICECREAM EU have been fostering the underground cultural scene across Europe, giving a platform to the most exciting emerging artists in the brand’s community. After projects with the likes of Travis Scott, Don Toliver, Vic Mensa, Joey Badass, Sainte and more - the brand stays ahead of the curve with many side projects such as BBC EU Sounds, Boys of Tomorrow and more. Benefits • You’ll be working with one of the world’s luxury streetwear brands. • 8% commission on non-discount product sales (excluding delivery, VAT & Returns). • An XML feed allowing you to display BBC ICECREAM EU products on your website. • Access to a wide range of branded & non-branded creative banners refreshed frequently.
