Expand Your VisionAt Apexel, we are passionate about pushing the limits. Incorporating innovation and passion into every product and every experience. In order to satisfy human beings' observation and exploration of nature beyond the visual range. Let's make those impossible things happen together.How It All StartedIn 2011, Apexel was born out of a simple yet profound frustration: the limitations of smartphone cameras in capturing the beauty of the great outdoors.Founder Alex, a passionate tech geek, often found himself awestruck by nature's splendor. Yet, his smartphone couldn't quite capture the essence of what he saw—the intricate details of a flower petal or the vastness of a starry night sky.Driven by a love for nature and a desire to bridge this gap, Alex embarked on a journey into optics. With a dedicated team, he poured his passion into crafting lenses that could bring every detail to life. The launch of Apexel's first macro lens was a testament to our commitment, quickly becoming a favorite among adventurers and photographers alike.Since then, we have not stopped innovating.Mature and Break through FieldWe started by focusing on creating high-quality mobile phone lenses that would enable people to take stunning photos and videos with their smartphones, regardless of their skill level or budget. We experimented with different lenses and accessories, testing them in different conditions and with different smartphones to ensure that they were compatible with a wide range of devices.Apexel has also received several honors for its products, including the Red Dot Design Award, iF Design Award and Good Design Award.We Didn't Stop ThereAt the same time, in order to meet people's desire to explore more unknown worlds, we have developed a number of unique patented microscopes that allow people to explore the microscopic world and discover new discoveries and new insights.From children to adults, from...
